How to fell into a viral ad trap? - And feel sorry for yourself -

by Machin

Posté le 27.05.10 dans Digital, Non classé, Rosbif, Viral ad.

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It’s actually pretty easy.

Take a youtube video recently posted on one of your favourite social network showing a bunch of dudes training to walk on top of water – not joking - with some super water repellent shoes. They actually doing it really well and present a new sport called Liquid mountaineering. So far, it sounds impressive. Then proudly share it yourself believing that this is absolutely brilliant and that you’re actually thinking of trying it this summer if you get bored. - Instead of doing it with stones-.  

How did they manage to do thaaaat ? Is that for reaaaal?

Well, hum, not really. Jesus is not back in town yet.

Coz there is this article you come across saying that it’s a complete fake, i.e. a viral campaign for some High-tec shoes, displaying a blog where you can see the same guys featured in the video. (but still not mentioning any product though).

Thing is that you’re supposed to be able to detect viral campaigns as a student in marketing. But no, you just fell straight into the trap. Like a proper beginner.

So here is a nice example of a viral ad which makes sense, documentary style with no branding  at all, which made more than one million views on youtube since it’s been launched. I do love the idea.

The only thing is that I’m not sure the actual lack of branding can serve the commercial interest as for the moment the brand didn’t reveal the product. So is there a next step? Some dudes trying to stop waterfalls with their feet maybe?  But they won’t have me this time.